[Blueland]

VSL CONCEPT: “THE BOTTLE IS MOSTLY WATER”

[0:00–0:05] PATTERN INTERRUPT

VISUAL:

A creator walks into frame carrying a giant cardboard box.

He drops it on the kitchen counter.

THUD.

He looks at camera.

CREATOR:

“Do you know what you’re paying to ship across the country?”

BEAT.

“Water.”

CUT TO BLACK.

ON-SCREEN TEXT:

WAIT. WHAT?

[0:05–0:14]

VISUAL:

He holds up a conventional spray cleaner bottle.

Then holds up another.

Then another.