https://www.loom.com/share/75e4cf247c004c0b8c66accdb2f6f1c1

Context

A system for small businesses to generate leads through short-form and long-form video content that builds trust and converts viewers into customers.

Prerequisites

• Phone with camera capability
• Access to YouTube and/or TikTok accounts
• Basic understanding of your target audience and services

Video: How to Create Short-Form Videos: https://www.tiktok.com/@tjrobertson52/video/7574673918137535799?is_from_webapp=1&sender_device=pc&web_id=7577950238162535967

Video: How to Create Long-Form Videos: https://www.youtube.com/watch?v=tLK2bZ9a3Tw

• Presentation: https://gamma.app/docs/Video-Creation-Guide-Short-Form-vs-Long-Form-2ibm5i63jdw9qva

Personalized Title Examples:

Video Title/Hook Ideas [5.25.26]

Quick Start Cheat Sheet:

Equipment Setup

Audio Requirements:

• Keep microphone close to your mouth (most important factor)
• For short-form: hold phone close while recording