Webflow’s Marketshare:
In 2021: 0.25% of Market
In 2022: 0.4% of Market
In 2025: 1.2% of CMS
**Between January 2021 and January 2022, Webflow’s market share grew from 0.25% to 0.4%, a 60% relative increase. (MARKET SHARE STATS)
- Webflow’s template marketplace was established in 2014, but heavily incentivized users to create designs on their platform with a high margin of 80% for active creators (consistently made one design per month) and passive creators (stopped making one design per month) to 60%.
- There has been a 647.81% increase in Webflow e-commerce websites in the last three years 2020-2023 — 480,000 sites made end of 2021 (STAT.)
- 480,000 websites made on Webflow, collectively receiving about 10 billion visits a month and by March 2022, there were an additional 450,000 new websites created on Webflow. (https://auq.io/blog/webflow-industry-stats/)
- From 2020 to 2023. There were 1,598 active Webflow e-commerce websites for the year 2020. This jumped to 11,950 active Webflow e-commerce websites at the end of 2023. (supports how the marketplace grew templates so fast) (WEBFLOW STATS.)
- Marketplace favoured recency of templates that encouraged users to continue to build
- By the end of the 2022 year, the library reached over 1500+ templates
- Annual event Webflow Conf announced that users have created more than 7.5 million sites on Webflow, a 60% increase over 2021. (PR NEWS.) (this is the total websites made from creation to 2021)
Summary:
- Market Share = Amount of Users within the Market
- Market Share correlated to Template Growth (With intro to marketplace it grew 450,000 more new websites ) which had direct correlation to NEW users
| Date |
Global Share (All Sites) |
CMS Market Share |
Active Webflow Sites (Est.) |
| Jan 2021 |
0.25% |
0.4% |
~480,000 |
| Jan 2022 |
0.4% |
0.6% |
~930,000 |
| 2023 |
0.6% |
0.9% |
~1,200,000 |
| 2024 |
0.7% |
1.0% |
~1,500,000 |
| OCT 2025 |
0.9% |
1.2% |
~1,800,000 |
The template marketplace was introduced in 2013. When it expanded with heavy incentives to users to build templates for a initial 80% share profit. Led to huge boom of website templates that created 450,000+ new sites. This increased market share that they had from 0.25% to 0.4% a 0.15% (~450,000) meaning new customers upwards of 400,000+.
https://auq.io/blog/webflow-industry-stats/
https://w3techs.com/technologies/details/cm-webflow