Thai-American entrepreneur, creator and storyteller based in Bangkok. I make educational content about business, economics, culture and modern Asia — grounded in actually running a company here.
250,209 views · 94,078 accounts reached · 80% from non-followers — last 90 days on Instagram.
| Metric | Last 90 days | Last 30 days |
|---|---|---|
| Views | 250,209 | 106,363 |
| Accounts reached | 94,078 | 44,885 |
| Reach from non-followers | 80.0% | 80.7% |
| Interactions | 7,749 | 3,372 |
| Net new followers | +114 | +99 |
Roughly 5,500 followers — and the account reached 94,078 accounts in 90 days, about seventeen times the follower count.
The reach is consistent, not a spike. 80% of reach came from non-followers across both windows. Distribution isn't coming from an existing list — the platform is actively pushing this content to new viewers. A partner isn't renting my followers; they're reaching an audience that grows every time a post lands.
Growth is accelerating. Of the 114 net followers gained over 90 days, 99 came in the last 30. The most recent month is the strongest month.
90-day audience data
| Age | Share | Country | Share |
|---|---|---|---|
| 35–44 | 35.2% | Thailand | 30.1% |
| 25–34 | 27.9% | United States | 26.1% |
| 45–54 | 21.2% | Singapore | 5.3% |
| 55–64 | 7.9% | Australia | 4.3% |
| 18–24 | 4.4% | United Kingdom | 3.7% |
72.1% men. 84.3% of the audience is between 25 and 54 — working age, earning, making purchase decisions.
Top cities: Bangkok 17.9%, Singapore 5.3%, New York 1.7%, Sydney 1.4%, Ho Chi Minh City 1.2%. Peak activity: Mondays, Thursdays and Fridays, 9–11 PM ICT.
A rare split — a Thai audience and a Western one watching the same content at once, with a secondary Southeast Asian and Commonwealth tail.
lukkhrueng · debt crisis in Thailand · thailand corruption issues · south east asian matriarchy · asian toxic culture explained thai
These are real search terms bringing viewers in — not hashtags I chose. Nearly a quarter of discovery comes from search rather than the feed, which means people arrive already looking for this subject.