Wuffes- Video ad breakdown

Creative workCreative strategy and video ad

The Ad

https://drive.google.com/file/d/1eRoejmdVLkWCahFJ0-KFiFZKD6jAR2Eu/view?usp=drivesdk

Core creative devices- “Let me show you what’s happening inside your dog body”. This gives the viewer something visual to understand instead of just saying “your dog has a joint problem “.

•Product: Hip & Joint Chews

•Audience: A dog owner in their 40s–60s who has a beloved middle-aged or senior dog and has recently noticed changes in the dog’s mobility.

Situation:

Their dog used to be energetic,running, jumping, climbing stairs, playing but is now slower getting up,reluctant to climb stairs,less interested in running/playing and it is moving more cautiously

What they believe:

Creative Analysis

“He’s just getting older.”

What they’re worried about underneath:

“Is he in pain? Am I missing something? Is there something I should be doing before this gets worse?”

Desired outcome:

They don’t necessarily want to make their dog “young again.”

They want their dog to move comfortably, stay active, and enjoy normal activities for as long as possible.

Emotional driver:

Guilt + fear of watching their dog’s quality of life decline + desire to be a good pet parent.