The brief
Two parts. In class you build one identity direction, one step at a time. At home you make two more and decide which one you would defend.
In class: build an identity
- Open the brief you wrote in Week 2 (no brief? pick a small local business). Ask a language model for 20 names and 3 nouns that could help with a mark. Pick one of each, then check the name isn't taken in the Trademark Engine search.
- Make a moodboard in Firefly Boards. Mix images you generate with real references you find, and keep the two groups apart.
- Ask ChatGPT for an image of a grid of sketched marks, wordmarks and typefaces based on your nouns and your research. This is for ideation only.
- In Illustrator, use Text to Vector Graphic to make 3 different logo ideas. Pick one and clean it up by hand.
- Choose a color palette and a typeface that go with your logo. Try Generative Recolor if you get stuck.
- Put your logo on one real thing, like a sign, a bag or a cup, using Generative Fill in Photoshop, ChatGPT or another model of your choosing.
Homework: three directions
- Make two more directions for the same brand, so you have three. Each one needs a logo, a palette and typeface, and one mockup.
- Make the three really different, not the same logo in new colors. If two share a palette and a typeface, change one.
- Put all three side by side on one Notion page. Which one would you show a client, and why?
- Label every image on a Firefly Board: exploratory (for ideas only) or production-ready (could go to a client). Add one line on why.
- Add your in-class steps and a 150–300 word reflection to Notion.
Submit
- [ ] Your in-class steps in order, with the tool you used for each
- [ ] Your three directions side by side, and which one you would show a client
- [ ] A screenshot of your Firefly Board, with every image labeled, and its share link
- [ ] Reflection, 150–300 words, in your own voice