The brief

Two parts. In class you turn one direction into a brand system and show it on three real things. At home you find an AI-generated poster in the real world, critique it and redesign it.

In class: build a brand system

• Pick the one direction from your Week 4 homework that you would show a client.
• In Adobe Fonts or Google Fonts, pick a headline and a body typeface. Write down the font names and your hex codes.
• In Illustrator, make a pattern from your logo's shapes and colors.
• In Firefly (or another model), make 4 photos or illustrations in one style. Use a Style reference so they match.
• Put it all on one guideline Firefly Board: logo, colors, type, pattern and images.
• Use ChatGPT or Firefly to show the system on 3 real mockups, like a sign, a social post and a package.

Homework: Slop in the Wild. Find it, critique it, redesign it.

Due at the start of Week 6 (Monday, October 19).

• Find an AI-generated poster or flyer out in the world: on a wall, in a window or in your feed. Photograph or screenshot it.
• Critique it. What works? What is wrong with the type and hierarchy? What information is missing?
• Would the people who saw it want to know it was made with AI? Should the maker have told them?
• Redesign it, with better prompts or by hand. Your choice. Fix the problems you named.
• Post the original and your redesign side by side. If you used AI, include your prompts and the model.

"Slop" means AI images put out into the world with nobody checking them. It describes the poster, not the person who made it. Crop out names and phone numbers before you post.

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Expect AI lettering to fail. Choose your typefaces in Adobe Fonts or Google Fonts, and use generated lettering only as a sketch.

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Submit

• [ ] In class: your guideline Firefly Board and three mockups, in your Week 05 In-class submission