Brand New - Helpful resource for structuring research.
I found some branding on Brand New that I thought was effective and also was similar to what i had in mind for my library rebrand, I was able to take inspiration from these for the logo, typography, and colour scheme for the rebrand.
This week we began looking at the important of colour schemes throughout our projects as they help to connote many different meanings and tones. We also looked at the different colour systems and how these would be used in an actually application of a product.
The Psychology of Color in Design: Proven Guide 2025
We focused on the idea of how colour can communicate different feelings and tones throughout branding, and I considered what I wanted the main values of my rebrand to be as this would be guide me on what colour scheme I was going to choose for the rebrand. What these colours communicate also vary between cultures, so if a product is across a more global scale the colour choices may be more difficult as some intended meanings may not be the same throughout different locations. As this project is based solely in Northern Ireland I am able to only focus on the western connotations.
Once I established these as the brand values I wanted to pick colours that I thought would represent and support these.