Just kind of a check-in week to remember to keep up with notes and research! And to ensure that there is work to show for the critique next week
I got some feedback before the critique, this was mainly for my mascot idea as I wasn't sure if it was as effective as it could have been. The mascot and logo ideas were good I was just suggested to make the overall shape more consistent between them.
Touchpoints are any point where an audience interacts with a brand, we had some time today to consider the touchpoints for our brand, the main touchpoint I considered was the library cards - I created a few initial designs for these.
I also started working on a style guide for the critique next week as a way to very quickly show the different elements of the Ready Readers brand, including things like, colour, typefaces, logo, mascot and, some of the initial library card designs that I made.
