[email protected] · 1-647-879-3288 · https://louisshi-portfolio.pages.dev/ · Toronto, Canada
SUMMARY
- AI × Web3 Product Manager with end-to-end experience across multiple 0-to-1 projects — from problem validation, product positioning, and PRD scoping to UI/UX design and MVP delivery; skilled at turning ambiguous ideas into verifiable, iterable product solutions.
- Proven Web3 growth and community operations track record: led overseas market cold-starts, ambassador program design, localized content strategy, and user feedback loops across Africa and Southeast Asia; achieved 100K+ Twitter impressions and 20K+ engagements in week one.
- Deep Web3 research background with dozens of independent reports covering DeFi, RWA, Layer 2, Meme coins, regulatory policy, and token economic models; published across ChainCatcher, Golden Finance, and other major platforms, with multiple pieces ranking as top content.
- Financial services and compliance background with Canadian CSC certification; familiar with AML/KYC, cross-border payment frameworks, and regulatory requirements — able to balance user experience, commercial goals, and compliance across product design and operational strategy.
PROFESSIONAL EXPERIENCE
Product Manager | Harena (AI × Web3) Jun 2025 – Jul 2026 · Toronto (Remote)
- Sole PM across the full product lifecycle — user research, PRD writing, UI/UX design, development coordination, and version iteration; drove core value validation through structured build-measure-learn cycles.
- Led 5 major product pivots based on competitive analysis, user interviews, and commercial feasibility assessments; each pivot clarified business model logic, technical feasibility, and execution priorities to reduce iteration cost.
- Used Figma, Claude, and other AI tools produce prototypes, user flows, and interaction designs; independently built AI toolchain integrating OpenAI API, GitHub, Cloudflare, and MCP protocol, completing full loop from design to deployment.
- Authored investor pitch materials and project documentation; represented the project in multiple investor and partner meetings, translating product logic and business models into clear commercial narratives.
Overseas Operations Manager | FlipFlop (Token Launch Platform) Mar 2025 – Feb 2026 · Shenzhen (Hybrid)
- Led overseas growth strategy across Africa and Southeast Asia — community cold-start, localized operations, and ambassador program rollout; designed the Footprint Ambassador Program end-to-end (incentive mechanics, rules, page design, data tracking), driving 100K+ weekly Twitter impressions and 1,000+ participants within two weeks.
- Established user feedback loops, translating behavior data into structured product requirements to drive multiple iteration cycles; produced competitive analysis, operational rulebooks, bilingual whitepaper to support product planning.
Financial Advisor | HSBC Bank of Canada Feb 2022 – Aug 2024 · Toronto
- Served international clients from Hong Kong, Europe, and the Americas; identified genuine user needs through in-depth consultation and scenario analysis, translating complex financial products into clear, actionable solutions to improve client decision-making and service experience.
- Continuously tracked global markets, interest rate policy, and macroeconomic developments; rapidly identified trend shifts to deliver differentiated solutions; achieved top team performance standards for two consecutive years.
- During the HSBC–RBC merger, analyzed product and service differences between the two institutions, identified user pain points in the migration, and coordinated client communications to ensure service continuity through the transition.
MSc Economics + BSc Mathematics & Economics