What is a spiky point of view? A spiky point of view is a perspective others can disagree with. It’s a belief you feel strongly about and are willing to advocate for. It’s your thesis about topics in your realm of expertise. (View Highlight)

Note: I need more spiky points of view in my life.

A spiky point of view is almost impossible to imitate. It’s unique to each person, which is why it’s such a powerful competitive advantage. It’s rooted in your conviction and authenticity.

The best part?

You already have it in you. (View Highlight)

Note: I need to pay attention to them more often

How to bring out your spiky point of view (View Highlight)

Note: 1. It is debated 2. Isn't controversial just to rebel 3. Teaches friends something useful they didn't know about 4. It's rooted in experience and evidence but it's not a proven fact or universally accepted truth 5. It Requires Conviction & Hella Courage (!!)

Experiments aren’t free. They cost a lot in terms of set up and maintenance. Don’t do them unless you know how the results will change your future behavior. (View Highlight)

Note: Wow I never saw this opportunity costs from my experiments. I have gotten easily more comfortable than others with the potential appearance of sunk cost than others. It's because I'm heavily experience driven.

Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them. (View Highlight)

Note: Exactly. People don't want to go that deep. They are surface level and want to know what is in it for them. Most People focus on the WHAT and HOW

When you teach online, many people assume they’re 100% an instructor—but you’re actually 50% an instructor and 50% an entertainer. Attention spans are short and the responsibility is on the instructor (not the student) to help students understand why they should care. (View Highlight)

Note: This is like David Perell with how he uses different tones of voice, and his facial expressions and his humor and waving of hands like an Italian like mom on the phone.

Stop learning how to give feedback. Focus on learning to receive it. Most people are terrible at receiving feedback, so you only need to be a little better to win. (View Highlight)

Note: Shoot. I think I more so need to learn how to reject from feedback.