Overview

The article explains why emails sent through Scalendo may end up in spam folders and provides solutions. Key factors include sender reputation, authentication protocols, and content issues.

Main Sections

Sending From a Public Domain

Emails from free domains (gmail.com, yahoo.com, etc.) typically reach spam folders. Instead, send from your own branded domain. The article references a guide on "Dedicated Email Sending Domains Overview & Setup."

DMARC Authentication

If your sending domain has a DMARC policy but hasn't been verified with your SMTP provider, messages will likely be flagged. Check with your provider for verification instructions.

List Health & List Collection

Three critical practices:

• Ensure all recipients explicitly consented to marketing emails
• Regularly remove inactive/cold subscribers
• Use double opt-in security on forms

Sending Internal Mail

Messages sent from and to the same domain ([email protected] to [email protected]) commonly go to spam because mailboxes detect potential spoofing. For testing, use free email providers instead.

Sending Volume or Frequency Issues

Sudden spikes in email volume raise red flags with mailbox providers.

Solutions:

• Gradually increase sending volume (warm up)
• Maintain consistent schedules
• Avoid long silence periods followed by large sends