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Project type: Competitive intelligence brief
Sector: Philippine digital banking
Deliverable: Strategy document
What I did:
Mapped 6 credit card products across 3 major issuers, analyzing rewards architecture, travel benefits, fees, UX, and emotional positioning, and identified 6 strategic whitespace opportunities
Skills used: Competitive research, positioning analysis, rewards mechanics analysis, UX benchmarking, strategic writing, executive brief writing
Competitive Landscape Analysis
Project type: Market opportunity analysis
Sector: Financial services
Deliverable: TAM/SAM/SOM analysis and executive memo
What I did:
Built a market opportunity sizing for a fintech installment feature, mapped the competitive gap across 11 traditional and digital bank products, and identified first-mover opportunity
Skills used: Market research, quantitative analysis, TAM/SAM/SOM modeling, competitive mapping, executive writing