The Wait action is a workflow feature that holds a contact in the workflow for specified time periods, until conditions are met, or during particular time windows. This action ensures timely and relevant interactions with contacts.

Key Wait Types

The system offers several wait configurations:

Time Delay: Pause for a set duration (minutes, hours, or days)

Event/Appointment Time: Wait until before or after scheduled event times

Invoice Due Date: Wait relative to overdue invoice dates

Condition: Wait until specific criteria are satisfied

Contact Reply: Wait for responses on email or SMS channels

Trigger Link Clicked: Wait for users to click specific links

Email Events: Wait for opens, clicks, unsubscribes, or bounces

Configuration Steps

Users can configure wait actions by:

1. Adding the action to an existing workflow
2. Naming the action descriptively
3. Selecting the wait type
4. Setting parameters (duration, conditions, time windows)
5. Optionally defining advance windows or resume schedules
6. Testing the workflow

Practical Applications

Common use cases include welcome email delays after sign-ups, newsletter follow-ups with brief delays, and abandoned cart recovery sequences with strategic timing to boost conversions.