This trigger activates workflows when viewers reach a specified percentage of a video, enabling marketers to create personalized follow-ups based on engagement levels.

Key Details

Trigger Name: Video Tracking

Description: Runs when a lead watches upto a specified percentage of the video

Important Note: The person watching must already exist in the CRM as a contact for this trigger to function.

Configuration Steps

1. Prepare your video with proper encoding and disable the progress bar for accurate tracking
2. Create a redirect form to capture unregistered visitor information before video access
3. Navigate to the workflow builder
4. Select the Video Event Tracking Trigger
5. Set the percentage threshold (25%, 50%, 75%, or 100%)
6. Define workflow actions like emails or SMS messages

Primary Filters

Funnel: The funnel containing the video

Video: The specific video to track

Video Duration (%): The percentage threshold triggering the workflow

Use Cases

Webinar Follow-ups: Send differentiated emails based on completion percentage

Lead Scoring: Award points incrementally (10 for 25%, 20 for 50%, 30 for 75%)

Abandoned Video Recovery: Re-engage viewers who watched less than 50%