Log of X/Twitter posts and engagement runs.


Day 2 · 2026-05-18

Post 1 · 3 Pillars

The 3 pillars holding up every ranking site in 2026:

1. Technical (crawlable, fast)
2. Content (intent-matched, answer-blocks)
3. Authority (real mentions, AI citations)

Most founders polish 1 and 2, skip 3. A balanced site outranks a content-only site every time.

Day 2 of 30.

Post 2 · Intent hot take

Stop chasing keywords. Start chasing intent.

58.5% of Google searches end with zero clicks.
When an AI Overview appears, it jumps to 83%.

Ranking #1 ≠ revenue. Matching intent = revenue.

What's the last keyword you ranked for that brought zero revenue?

Day 2 of 30. Follow @rahilnjain

Day 3 · 2026-05-19

Tweet 1 · On-page vs Off-page (single tweet)

On-page vs Off-page SEO in 2026:

ON-PAGE = "make it easy to extract."
50 to 60 word answer blocks, schema, multi-modal pages get 317% more AI citations.

OFF-PAGE = "make sure the web knows your name."
Brand mentions are 3x more predictive of AI visibility than backlinks.

Day 3 of 30.

Tweet 2 · Meta title math (single tweet with @rahilnjain tagged)