Prior to collaboration with Kelly Wong, Yoko Miwa’s views sat at ~1,500 on average per reel.

https://www.instagram.com/reel/DPSPNJJjbpP/?igsh=MXZhZmdjaHVpYmEyNw==

Views: 36.6k (her average views are 1.5k)

Likes: 2,378

Engagement: 281

~2,440% more than average

Campaign Notes

Audiences love exclusivity. The copy makes them feel like they're the first to hear the piece, while implying, without directly stating it, that concert attendees will get an exclusive first listen.

Statistics from July 24

https://www.instagram.com/reel/DPeaUenjWY3/?igsh=Ym5lM3R0dnJmNnk3

Views: 12.4k

Likes: 562

Engagement: 55

~800% more than average

Strategy Notes

Using a copy that is in the POV of the target audinece.

Statistics from July 27

https://www.instagram.com/reel/DL5bfVVyTXN/?igsh=NWhsOWYzNjJyNzhr

Views: 9,022

Likes: 689

Engagement: 53

~601% more than average

Strategy Notes:

Creating curiosity gap with copy, while featuring Yoko Miwa’s performance without using push marketing.

https://www.instagram.com/reel/DL0B06VOOsc/?igsh=ZnZoNWV0eDI0dHFh

Views: 7,909

Likes: 489

Engagement: 15

~427% more than average

Strategy Notes:

Utilizing an unexpected hook that’s unrelated to jazz to attract new audiences. Gen Z-ers love “tea” and this hook creates that effect.

Statistics from July 27

https://www.instagram.com/reel/DK7YSy3p9Qb/?igsh=eDR1OHJ3M3F3eXF0

Views: 10.9k

Likes: 515

Engagement: 69

~727% more than average

Strategy Notes:

Utilizing an unexpected hook that’s unrelated to jazz to reach a new audience demographic. The storyline of the story resonates with Gen-Z humour, creating a higher retention rate.

Statistics from July 27

These content ideas helped increased Yoko Miwa’s loyal fanbase, selling out shows at Scullers, Jazz on Main, and the Side Door in 2025, and earning her an interview with WGBH.