The programme focuses on the evidence needed to make better customer, commercial and growth decisions.
| Week | Topic | What you will do | Evidence |
|---|---|---|---|
| 01 | Problem & value proposition | Reassess problem evidence, founder-market fit and the core proposition; launch the smallest relevant demand test | A sharper baseline and demand evidence |
| 02 | Market & customer | Validate market assumptions, prioritise a segment, map the UAE buying process and launch a stage-appropriate customer test | Segment, buying and customer evidence |
| 03 | Offer & customer experience | Build or materially improve the smallest relevant offer or workflow and test core value with users | A testable offer and user evidence |
| 04 | Business model & economics | Test the value-capture model, economics, capacity and cash assumptions with a real commercial ask | Pricing, commitment and viability evidence |
| 05 | Competition, GTM & traction | Sharpen positioning, run channel and retention tests, track stage-appropriate measures and check delivery capacity | A traction dashboard and growth evidence |
| 06 | Business story & next ask | Complete the business story, demo and 90-day plan; assess team gaps; rehearse a stakeholder-specific ask; and understand investor and residency evaluation criteria | An evidence-led narrative, team-gap assessment and next ask |
You should have:
Pitching is used to communicate the evidence and the next ask; it is not the purpose of the programme.