The programme takes you from an evidence-backed problem to a practical offer, commercial test and clear next step.
| Week | Topic | What you will do | Outcome |
|---|---|---|---|
| 01 | Problem & value proposition | Define the customer, context and pain; set three objectives; and launch the smallest relevant proposition or demand test | Problem evidence and a clear baseline |
| 02 | Market & customer | Size the market, prioritise a segment, map the UAE buying process and begin customer interviews | Customer, segment and buying evidence |
| 03 | Offer & customer experience | Build the smallest relevant product, service, hardware, marketplace or operational experience and test it with users | A testable offer and user evidence |
| 04 | Business model & economics | Choose a value-capture model, build basic economics and make a real commercial ask | Pricing and commitment evidence |
| 05 | Competition, GTM & traction | Define positioning, run channel and retention tests and track results in a simple dashboard | Traction evidence and a capacity check |
| 06 | Business story & next ask | Build an evidence-led story, identify team gaps, rehearse a relevant ask and prepare your 90-day plan | A business story, stakeholder ask and action plan |
You should be able to:
Your pathway page provides more specific weekly tasks for your starting point.