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https://elisemcdowell.thrivecart.com/substack-challenge/ https://www.theobviousy.es/fll-challenge 5 steps I used to increase my clients conversion rate by 62

  1. fixed offer to audience match if the wrong audience or unqualified leads lands on your page or booking calendar conversion rate will stay low no matter what you do or say

  2. Reduced friction in the path to conversion Fewer form fields (only ask what you truly need at that stage) clear, single cta per page Fast load times, especially mobile

  3. Strengthened clarity and proof Headline that state the outcome, not just the feature Social proof placed near the decision point, not just at the top Addressed objections before the person has to ask

  4. Matched the ask to the level of trust This is a big one, Reason for my AI lead-qualification service. A cold visitor isn't ready for "book a call" They need a smaller yes first (opt-in, quiz, lead magnet) before the bigger ask.

Conversion rate often improves not by making people convert faster, but by right-sizing the ask to where they are in the funnel.

  1. Test and segment A/B test one variable at a time (headline, CTA copy, form length, page layout) Look at conversion rate by device mobile often lags desktop unless the page is truly optimized for it

  2. Follow up systematically Most conversions don't happen on the first touch. Email/SMS sequences for people who started but didn't finish often recover meaningful volume.

Most coaches think they have a sales problem.

They actually have….

A filtering problem.

The people booking calls were never qualified to buy in the first place.

Here's what I changed, and it lifted one client's conversion rate by 62%.

1. Fixed the offer to audience match

If the wrong audience or unqualified leads land on your page or calendar Conversion stays low no matter what you say.

2. Reduced friction in the path to conversion

Fewer form fields. One clear CTA per page. Fast load times, especially on mobile.

3. Strengthened clarity and proof

A headline that states the outcome, not the feature. Social proof placed near the decision point, not just at the top. Objections addressed before the person has to ask.

4. Matched the ask to the level of trust

This is the one most people skip. A cold visitor isn't ready for "book a call." They need a smaller yes first, an opt-in, a quiz, a lead magnet, before the bigger ask.

Conversion doesn't improve by rushing people. It improves by right-sizing the ask to where they are in the funnel.

5. Tested and segmented

One variable at a time: headline, CTA copy, form length, layout. Then split by device. Mobile usually lags desktop unless the page was actually built for it.

Fix the filtering before you touch the copy. That's where the lift came from.

Which of these is missing from your funnel right now?

Drop a number below, I'll tell you what I'd fix first.