Executive Snapshot

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Scaled social audiences for two major Iranian media brands across technology and gaming, combining editorial judgement with platform-specific growth on Instagram and YouTube.

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300K → 900K+

theZoomit Instagram

100K → 500K

Myzoomg Instagram

~2×

Zoomit YouTube

~1.3–1.4×

Zoomg YouTube

Role & Context

Company: Zoomit Group

Role: Media / Social Media Management

Focus: Instagram growth · YouTube growth · Editorial strategy · Audience development

Zoomit and Zoomg serve different but highly engaged audiences: technology and gaming. My work focused on translating high-volume editorial media into platform-native social formats and building sustained audience growth across both Instagram and YouTube.

What I Worked On

Editorial & Distribution

• Social media growth and channel strategy
• Editorial planning and content distribution
• Adapting website/editorial content into platform-native formats
• Building a publishing approach suited to fast-moving technology and gaming news

Audience & Platforms

• Instagram audience development
• YouTube channel growth
• Performance-led iteration across formats
• Managing the different audience behaviours of technology and gaming communities

Key Results

Zoomit

• Instagram grew from roughly 300K → 900K+ followers
• YouTube subscribers grew by approximately 2× during my tenure

Zoomg

• Instagram grew from roughly 100K → 500K followers
• YouTube subscribers grew by approximately 1.3–1.4×

The Growth Challenge

Media brands operate at a different rhythm from consumer brands: content volume is higher, relevance decays quickly, and audience expectations are shaped by breaking news, launches, reviews, and community conversation.