Executive Summary

• Current Situation
• Desired Situation
• Phase 1: Ascension / High Ticket Model
• Phase 2: Platform + Podcast Flywheel

1.0 Main Links

• Main Websites
• Social Profiles
• AI Bots 💡 Tom AI Bot we built (Context)

2.0 Business

• Why Impact Theory University?
• Why Impact Theory Podcast?
• Mission & Vision
• Core Values
• Value Proposition
• Differentiation

3.0 Product & Funnel Audits (2023)

• Funnel Audit: ITU Buy-through and Q&A - November 27, 2023