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🐝 TL;DR Companies like Bootlegger, Bidvest Steiner and Eskort run on Beeline across 400+ locations. The product is proven. Marketing is the next big lever, and it's wide open.
You'll own how Beeline is positioned to the market, launch the go-to-market engine, and take us to 50% of new business coming from marketing by the end of 2026. Lean team today, yours to grow as the results land.
What's in it: a seat on the leadership team, vesting equity, a path to CMO of the department you built, and R45k – R70k per month. Cape Town hybrid or remote in South Africa.
If that made you sit up, the rest of this page is for you.
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Job Title: Head of Marketing
Location: You need to be located in South Africa Cape Town (hybrid) preferred | Fully remote within South Africa considered
Type: Full-time, permanent. We'll consider a 3–6 month fixed-term start if you're currently contracting or fractional.
Company: Beeline
Reports to: Co-founder. You'll sit on the leadership team, with a path to CMO.
Salary: R45,000 – R70,000 per month, plus vesting equity and performance bonuses
💰 A note on the package The range above is our working range for this role. At this level the package also includes vesting equity, performance bonuses, and in-year salary reviews as the engine you build starts producing. We shape the role to the person, so we're open to going beyond the range where there's clear evidence of the value you'd bring. Don't let the number decide for you. Apply.
Companies like Bootlegger, Bidvest Steiner and Eskort already run on Beeline across more than 400 locations. The product works. The results are real. The only question left is how fast we get it in front of everyone else.
Here's the honest position. Around 95% of our pipeline is cold outbound. The co-founders are the marketing department, which makes them the bottleneck: positioning, messaging, every sequence, every script, every one-pager runs through a founder. Go-to-market is now the single biggest lever in this business, and we're putting budget, equity and a leadership seat behind it.
That's this role. You won't be a cog in a marketing department. You'll own how Beeline is positioned to the market, then build the machine that pushes that positioning out through every channel that earns its place.
We started Beeline to answer a question companies spend billions failing to answer: can this person actually do the job?
We're building the first operating system that predictably builds and proves human capability across entire workforces, in a few focused minutes a day. Think Duolingo, but for the work you're paid to do, connected to the company you do it for.
We're a small team with a high bar, a brand we're proud of, and we're growing fast. You'll have a story worth telling.