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— Den Manu · LinkedIn · Linktree · Book a call

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Web3 CMO / Go-to-Market for token launches. I help projects turn a token into the core of the product economy rather than "just another coin": positioning, community growth, influencers campaigns, utility narrative, and listing support. AI agents, workflow automation, AI avatars, content on a scale, programmatic performance ads, high ROI.

My focus is launching and scaling gaming and Web3 products at the intersection of marketing, community, token narrative, and a performance-driven approach. Behind me are real cases in DeFi, Telegram/bot products, infrastructure Web3, and gaming ecosystem token launches. Below are a couple of projects I led through positioning, audience warm-up, TGE, and post-listing retention.

Featured cases

What I own on a project

For a token launch I run five key workstreams:

  1. Positioning: the token as the core of the product economy, not "just another coin".
  2. Narrative and utility: why to hold the token, spend it, and keep coming back to the ecosystem.
  3. TGE communication: pre-launch warm-up, launch-day momentum, post-listing retention.
  4. Community and KOL layer: Telegram, X, ambassadors, targeted partnerships, referrals.
  5. Growth funnel: product, content, and performance marketing tied into a single flow.

About me, briefly

Web3 CMO with hands-on experience in marketing and go-to-market support for token-based products across the DeFi, tooling, ecosystem, gaming and i-gaming segments.

Selected cases: $PLT, $DON, $NOTI, $TOMI, $TICO — marketing strategy, positioning, community growth, mascots, video content, token launch, utility narrative, and post-launch token support.