A 20-minute exercise to see your whole business on one page. Messy is the point — keep your first-instinct answers.

01 · Your offers

Everything you sell or could sell. For each, dump every way you've described it.

• Offer:
  • "I usually describe it as…"
  • "Sometimes I say…"
  • "On my site it says…"
• Offer:
  • "I usually describe it as…"
  • "Sometimes I say…"

02 · Your people

Every type of customer you're trying to reach.

• Customer:
  • Who they are…
  • What they're trying to achieve (the job they'd hire you for)…
  • Urgency (low / medium / high):
• Customer:
  • Who they are…
  • What they're trying to achieve…
  • Urgency:

03 · How you reach them

For each customer, the tactics you actually use today (be honest about the "nothing yet" ones).

• Customer → tactics:
• Customer → tactics:

04 · Connect the dots

Draw lines: offer → customer → tactic. Then look.

• Clean lines (right offer, right person, right channel):
• Crossed or missing lines:
• What surprised me: