Improving Meesho’s reseller onboarding to reduce activation friction and accelerate first-order success.

Problem Statement

Meesho attracts millions of users, but many drop off before placing their first order.

The biggest activation gap happens between:

• Browsing catalogs
• Sharing the first product on WhatsApp

Key issues:

• Low tech literacy
• Language barriers
• Pricing confusion
• Fear of mistakes and returns

Product Overview

What Meesho Does

A social commerce platform where users resell products through WhatsApp and earn margins without holding inventory.

Target Users

• Homemakers
• College students
• Small business owners