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BACKGROUND


About

Wheat Rice is a tool software for learning English and Chinese vocabulary, which includes functions such as memorizing vocabulary, vocabulary sentence practice, etc. This project mainly focused on redesigning for the WeChat miniprogram side, which is an internal demand I personally put forward within the team.

Problems

My Role

User flow design,UX design,UX copywrite

SOLUTION


Although the general goals were already in place, some feedback was first collected from users of Wheat Rice before starting the design. At the same time, research was also conducted on similar products such as Hundred Words, MoMo, No Back Words, FanBei, etc. The specific direction of the redesign was determined:

  1. Visual design enhancement: While keeping the original "wheat rice" concept and the green brand color unchanged, the overall visual enhancement was carried out, including the enhancement of UI component design and the use of more illustrations to strengthen the "wheat rice" concept.
  2. Functional flow reorganization: The original features were many but made it difficult for people to understand and learn. Therefore, in the new design, we need to reorganize and simplify all the functions, as well as design the main flow of the product to increase the guidance for users.
  3. Enhance gamification design: In the original product, the whole process experience was flatter, some data and interactions were scattered. In the new design, it is necessary to strengthen the display of these data and increase the gamification design.

1. Visual Design Enhancement

UI style

The original overall UI style was rough, with too many elements stacked on the page. In the new design, every page and element has been optimized and adjusted.

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Increased use of illustrations

In the original product, the visual elements of most pages were linear icons and text. However, in some result and sharing pages, the use of illustrations can make the page more relatable and emphasize our brand concept. Therefore, in the new design, all the result and sharing page elements have been adjusted to increase the use of illustrations.

  1. Add full-screen background images to several important pages

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  1. Add the function of generating posters for sharing

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  1. Some of the previous text/linear icon elements, changed to a graphical style

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2. Functionality and user flow redesign

Redesign Features

In the original product, the bottom tab is for categories, quizzes, word lessons, review, etc. The home page is the word page. The home page was the word page, and other data entrances were concentrated at the top or on the word cards, which made the whole product look messy and hard to understand. Therefore, in the new design, the bottom tab and the home page are reorganized, and the stacking of function entrances is reduced.

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Comparison of the old and new versions of the bottom Tab:

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Define the main process of the product

In the new design, a main process, the Word Learning Challenge, is clearly defined for the frequency and purpose of the user's use of each function. All other functions are used as auxiliary, which can give users a clearer guidance.

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3. Gamification Design

The main process is a different level of challenge for words

In the new design, the concept of "challenge" has been added to the main flow of the word quiz. This allows users to clearly see the levels of each word book, enhancing the feeling of gameplay and motivation for upgrading.

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Integration of the "grain of wheat" concept into multiple processes

In the "Wheat Rice" application, the "grain of wheat" represents the concept of points and learning experiences. However, the original product did not show it prominently on the page. In the new design, "grain of wheat" will be the main reward for challenges, and it will also be added as a reward in the check-in process.

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Highlighting learning rankings and results

The new design features several incentive modules such as Learning Ranking, Vocabulary, Punch Card, Badge, etc., all of which are enhanced to display data. The display and sharing of rankings is visually enhanced to motivate users to share and surpass their rankings.

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4. Microinteraction improvements

The quiz page has been simplified and a "dictionary" function has been added.

The original quiz page was cluttered with content. Users also reported that they would like to see explanations immediately after the result of a question. Therefore, in the new design, we simplified the functions of the quiz page, and added a "dictionary" pop-up layer after the result of each question.

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Interactive enhancement of the "Say" module in word practice

In the new design, the interaction and design of the "Speak" module in the word practice section have been adjusted to give users an overall understanding of the content they need to practice.

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Adjustment of review modules

In the original design, the review module only allows you to take quizzes on words by list. In the new design, "Quiz" and "Word Practice" have been added to the review list, and clicking on a single word to enter it has turned it into a dictionary page. The purpose is to allow users to maximize the use of the "Review" module for all-around practice.

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SUMMARY

Highlights

  1. The design was well received: after the completion of the new design, it was sent to a number of users to collect feedback and was well received. The general feedback is that the style and form of the new design is more modern and simple, and there is a desire to continue to use and share;
  2. Efficient work:The whole project was originally scheduled for 2 months. However, it actually took 5 weeks, including collecting user feedback, feature sorting and planning, process improvement design and interface UI design. Most of the time was spent on feature sorting and planning, process improvement, and the UI part only took 2 weeks to complete the design of all 90 or so pages and states.

Challenge

The biggest challenge of this project was not during the design process. Rather, after the design was delivered, the team deliberated and decided to put the project on hold for the time being and invest in other profitable business improvements.