Independent bookshop, coffee bar & community space — Amsterdam · opening 2027

Purpose, values, audience, positioning, voice are all defined. I have a strong aesthetic point of view and two potential visual directions I’m excited about. I’m looking for a designer to bring the visual identity to life with me.

The scope (Phase 1)

• Exploring and finalizing the visual direction with me
• Logo / word mark and a simple secondary mark
• Color system
• Typography system
• A concise brand guidelines document we can use going forward
• A social media kit: a set of reusable, editable templates (posts and stories) plus profile setup, so I can start building my audience right away

Possible phase 2 (separate, closer to opening): signage, packaging, print, and other in-store materials.

Who I’m looking for

• A brand identity designer with at least one full identity built end-to-end in your portfolio
• Confidence with bold color, graphics and typography
• Comfort working with sexuality and the erotic as subject matter
• Resonance with the Black, queer, and feminist references and visual traditions the brand draws from
• Important: reliable and communicative. Someone I can flow with and rely on.

Alignment and good creative chemistry matter more than a portfolio of big brands. Black and queer designers to the front. Remote workers are welcome.

Budget & terms

Open to discussion for the right fit. We'll agree a fixed scope, fee, and timeline up front.

To apply