Here’s everything you should check before hitting publish on your Steam store page to get the best possible results.

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First impressions

Capsule

[ ] Does not utilize AI-generated art
[ ] Has a good, (semi-)custom logo, e.g. Stylized Font or custom commission
[ ] Has good visual contrast between logo and main art (e.g. no beige text on brown background)
[ ] Does not break any of the rules mentioned here: https://www.steamcapsule.com/guide
[ ] Logo does not overlap the Steam templates (Steam Guidelines, Templates)
[ ] Does not contain any other text other than the game’s name
[ ] Capsule has a border to stand out

[ ] Clarifies the genre (e.g. {NAME} is a roguelike deckbuilder where…)
[ ] Explains the end goal (e.g. Save the princess)
[ ] Describe using verbs what the player does (Trade, fight, dodge, manipulate, build,…)
[ ] Does not mention lore-heavy concepts (e.g. The Prime Cyrule has taken over… → Fight back against an alien invasion)