| Persona #3 - Technical director: Logan | |
|---|---|
| Overview | Responsible for maintaining systems, risk reduction and ensuring that the business will operate smoothly. Typically being held back by outdated systems. They focus on project execution, mitigating technical risks |
| Background | 10-15 year of industry experience |
| Demographics | Age 35-50 |
| Education: Degree in computer science | |
| Industry: Manufacturing | |
| Technology/watering holes | Industry focused conferences which will focus on subjects such as AI and digital transformation, newsletters and blogs (Medium & LinkedIn). Connecting with others within the same role & industry. |
| Goals, metrics and motivations | • Ensures Projects are successful |
| • Ensure the technical infrastructure aligns with their companies end goal and strategy | |
| Responsibilities | • Ensures safety/ quality standards are met, control budget |
| Challenges & pain points | • Cloud & infrastructure complexity, being able to manage hybrid and different cloud environments is becoming a lot more complex |
| • Staff being resistant to change when enforcing/ adapting to new styles of work flows | |
| What can we do? | • Modernise and stabilise their systems, we help replace outdated or reliable systems with secure, cloud based solutions so they can reduce downtime and improve performance |
| Real Quotes | “You’re no longer serving ERP, you’re serving a solution” Anyone moved from Dynamics 365 F&O to Business Central? Trying to avoid another overshoot : r/Dynamics365 |
| Common Objections | Data migration complexity when migrating from a legacy system such as Sage and the data structures being different they run the risk of having to abandon historical data |
| | Marketing messaging | You need a stable, secure and scalable environment that actually supports your business, not one that slows it down. Qi helps you modernise old systems, reduce risk, and bring everything into one clean, efficient setup. | | Elevator pitch | |