Overview Content Plan:

Amount: 5 - 6 (upcoming 10 - 12) POSTS / WEEK

(Weekend = Take a break or repost best performer)

Schedule: Monday → Friday (Saturday)

Time: Look at the post analysis to see which time slots get the most views

-> Post 1 hour before that time slot.

We have >12K followers, but the goal is 50K-60K followers at the end of this year

⇒ +~4.5K followers/month = +~1K/week

Recommend for each week:

• 2 TOFU reels: Broad ideas that touch everyone
• 1 “double down” reel (remake the video was viral)
• 1 MOFU reel: Build connections and attract more loyal followers.
• 2 BOFU reels: Get LEADS and Sales

CONTENT PILLARS:

• 1. LENS (e.g 🖱️)

Communicate: how you see “the world.”

Mechanism: Personal observation → insight (Attention → Connection)

• 2. STANDARD (e.g 🖱️)