One connected system for running a marketing team: strategy, audiences, messaging, channels, campaigns, content, tasks and learnings, in a single workspace your team and your AI both use.

Four layers.

• Foundation (Brand, Products, Personas, Messaging, Proof) defines who you are, what you sell, who you talk to, and what you say.
• Direction (Strategy, Channels) defines where you play and how.
• Execution (Skills, Activities, Content, Tasks) is where work gets made.
• Feedback (Learnings) captures what worked, so every campaign starts smarter.

Setup order. Brand → Products & Services → Personas → Messaging → Proof Library → Channels → Strategy → Skills. Then run Activities, Content and Tasks day to day, logging Learnings as you go.

Connecting AI. Point Claude at the relevant Skill before any task; it reads the foundation databases automatically. E.g. "Use the LinkedIn Post skill to write a post for [persona] about [product]."

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The one rule. If it's not in the Brain, it doesn't exist. Decisions, approved messaging and campaign results only count once written into the right database.

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Keeping it current.

• Each database has a named owner
• Update at the moment of change, not on a schedule
• Review quarterly; archive what's no longer true

Onboarding: read this page, then Brand, Personas and Messaging before creating anything.

Offboarding: your last task is making sure everything you know is written down.

1. Foundation

Brand

What it is: the rules of how your brand looks, sounds and writes.

What to add: a tone of voice page, writing rules (things you always and never do), visual identity essentials, your brand story and standard boilerplates.