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Head of Marketing

India

upliance is an AI-powered kitchen assistant. I joined pre-launch to lead all of marketing—from positioning and channels to team and operations and to help turn a cool idea into a real business.

⚡ What I walked into

The product was smart, but we hadn’t figured out how to talk about it. There was no clear category, and early demos weren’t converting into long-term interest. The team was still figuring out what “marketing” even needed to look like.

🛠 What I brought in

• Built the full-funnel organic strategy, from positioning and creator mix to lifecycle messaging and GTM narrative. Worked closely with the founders to define who we were speaking to and how that showed up across channels.
• Developed the brand’s positioning (“AI Cooking Assistant”) and product messaging
• Hired and led the team, while also setting up reporting, vendor relationships, and creative ops
• Worked closely with product to sync roadmap and GTM across recipes, features, and demand

📈 What Changed

• Launched from stealth to public in under 3 months
• Built a content-led distribution engine responsible for 63% of organic interest
• Saw higher engagement and conversion through use-case and recipe-driven content
• Reframed product value in a way that improved early retention and advocacy