Product Marketing & B2B SaaS Content Leader
Specialized in PLG, User Onboarding Loops & Value-Driven Content
⚡ Executive Brief
I sit at the intersection of product strategy, data analytics, and high-impact storytelling to drive product-led growth (PLG) and user activation for international B2B SaaS companies.
Vlada_Pechenaya_Content&Product_Marketing_Resume.pdf
📊 Core Value Capabilities & Tech Stack
- Product Growth: Product-Led Growth (PLG), User Journey Mapping (CJM), Onboarding Optimization, Hypothesis Testing, A/B Testing.
- Content Systems: B2B SaaS Content Architecture, Thought Leadership, Value-Based Positioning, Customer Success Case Studies.
- Analytics Tools: Mixpanel • Amplitude • Google Analytics • Firebase Analytics • AppsFlyer • Tableau
📁 Product Marketing Case Studies
▶️ CASE STUDY 1: Cross-Functional Team Leadership & App Scale (App Annie / data.ai)
- The Challenge: A massive mobile file management platform with 86M+ users required an end-to-end localization strategy and onboarding overhaul across 12+ international languages without disrupting active development pipelines.
- The Action: I served as the cross-functional Team Lead, managing an agile squad of UI/UX designers, graphic artists, translators, and performance marketing specialists under strict Agile Scrum frameworks. We isolated user drop-off metrics via behavioral segmentation and completely re-architected the in-app user activation paths.
- The Business Metric Result: Successfully delivered a +129% conversion rate increase on our primary product pages along with a sustainable lift in long-term app retention.