With over 10 years of experience in developing strategies to grow international business and brand awareness with both corporate and consumer approaches across all marketing and communication channels. I led 360° campaigns and content (PR, brand, media TV & Radio, social media, events, acquisition) and coordinating diverse teams and projects while managing substantial marketing budgets for specific audiences *****and segmentation (personas, behavioral buckets), value proposition, messaging, and channel mix.
Having acted as Country Manager (Go-To-Market, expansion and launch), I also represented the company externally, managing medias agencies and media relations, preparing executive messaging, and working closely with C-levels and leadership teams to align business priorities and communication strategies.
My international profile (fully fluent in Spanish, French, Italian, and English) enables me to adapt seamlessly to multinational environments.
I've been instrumental in launching and scaling leading startups, bringing strategic global vision with local implementation, leading big projects with different stakeholders. With a global mindset and local sensitivity, I have successfully integrated into Argentina's and LatAm's ecosystem, understanding its cultural codes and communication strengths. My goal is to continue growing in this region while leveraging my European background for brands with regional and international ambitions.
Always ready for new challenges!*
Paloma presentation (1) (1) (1).mp4
La importancia de los agentes locales en el turismo sostenible
Audience: More than 4 million
Gente Viajera Catalunya 11/02/2023
In 13:00
El Enfoque de Ida y Vuelta 33 – Invertir en nuestro planeta
More than 11 Million of audience
Estos son los motivos que impiden a los españoles viajar de una manera más sostenible
Este verano habrá más viajes ¿insostenibles?
El turista español pide más flexibilidad para sus vacaciones
Pitch in events as spokesperson
Radio interviews representing the company
Pitch and presentation in events
Moderator in events and Press conferences
Voice record for brand campaigns → Video here
44 clippings in total in principales regionals medias in Spain
Article PDF ↘️
20210502_Actualidad_Económica (1).pdf
I propose and idealize new communication and press strategies and content. For example exploring new opportunities, such as a global article and interviews with other European scale-ups such as Blablacar, in collaboration with top-tier media El Mundo and in print edition.