Project Documentation: Customer Targeting Solution

For a K-Pop Dance Studio

1. Project Context and Business Overview

Field	Detail
Business	ARC Dance Studios (Implied)
Location	Shoreditch, London, UK 1
Services Offered	Dance School, Studio Hire, Projects, Private/Corporate/Wedding Events, Workshop, and Fitness classes 2
Unique Selling Proposition (USP)	Specialization in K-Pop dance, fusion dance forms, and utilizing K-pop idols as instructors 33
Core Concept	K-Pop is defined as a fusion of synthesized music, sharp dance routines, and fashionable, colorful outfits.

2. Target Audience Analysis

The customer targeting solution is built upon detailed demographic and behavioral analysis of the K-Pop fan community.

2.1. Demographics

Audience Segment	Characteristics	Targeting Strategy
Primary Fan Base	Overwhelmingly Female (94.50%) globally.	The core content and brand voice should appeal strongly to female interests.
Key Age Group		15 – 25 years old77. User data shows a peak at age.
Secondary Age Group		10 – 45 years old.
Geographic Focus		Shoreditch, London (for conversion-focused campaigns) and UK/Worldwide (for engagement campaigns).

2.2. Interests and Behaviors

The audience has a high engagement in K-Pop related media:

**Top Activities:** Music streaming/listening (up to 85.4% for ages 20-29), Watching videos (up to 90.2% for ages 15-19), and looking at pictures/GIFs.

Specific Interests for Targeting:
- K-Pop Icons/Bands: BlackPink, BoA, Eric Nam, BTS, Girls Generation, TWICE.
- Media: K-Pop Reality shows, Netflix TV Series (e.g., The Fabulous), and specific K-Pop songs.
- Community/Events: K-pop language (e.g., unni/noona), concerts, and Fitness (e.g., CrossFit).

3. Current Performance Analysis

The analysis highlights areas of strong performance and opportunities for growth relative to competitors.

3.1. Class and Sales Performance

Most Popular Class: class03 (K-Pop) has the highest number of participants.
Time Slot Utilization: K-Pop classes are more popular in the afternoon, while Regular classes (class07) are more popular in the evening.