1. Project Overview

Purpose:

Establish new domain and new company into SERP placement.
Develop effective SEO strategies using scalable workflows for agency growth.
Fill a gap providing low cost, effective SEO for small businesses in Oregon unable to afford large agency prices.

My Role:

Owner, SEO Strategist

Timeframe:

Q4 2023 – Q2 2025

2. Objectives & KPIs

Objective	KPI
Maximize top 3 placements	Top 3 SERP placement on Google Search Console
Maximize top 10 placements	Top 10 SERP placement on Google Search Console
Rank as top 3 competitor	Top 3 Visibility Rank on SEMrush
Maximize organic traffic	SEMrush organic traffic score
Maintain site health standard	SEMrush Site Health Score >92%

3. SERP Research

Top Competitors: OregonWebSolutions.com (Web marketing solutions), i7marketing.com (Complete marketing solutions), intigress.com (Search & ad solutions).
Target Audience: Local service-seeking SMBs primarily looking for local SEO services, ranking improvement, or marketing support in Oregon. Search intent included commercial, transactional and informational queries.

4. Initial Process

Setup Process:

✅ New SLL enabled domain hosted at Wordpress.com
✅ DNS records confirmed as correctly configured
✅ Setup GSC, GA4
✅ Setup Semrush top 10 keywords tracking