Nourisho is a marketplace where every product is clean, organic, and lab-tested.
People come to us because they want safe food — but even then, they still wonder:
“Which product is right for my health goal?”
Most users (about 80%) start by using the search bar.
So improving search meant improving the whole experience.
Users typed things like:
But the results looked like any normal product list.
There was no clear guidance, no structure, and no explanation of which product matched the health goal better.
Users had to open many product pages and guess.