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Your Instagram command center — post-grad life · healing · becoming · faith

Six sections. Each one has one job. You'll always know exactly where to go.

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Your Brand at a Glance

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Niche: Life after college — the confusion, the becoming, the quiet reinvention

Platform: Instagram · Growth target: 2–3 followers/day · 30-day goal: 120–150 followers

Content engine: 1 Reel/day + 1–2 grid posts/week

Best posting times: 7–9am EST · 7–10pm EST

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Fonts: Cormorant Garamond (primary) · EB Garamond (quotes) — Regular or Light, never Bold

Colors: White #FFFFFF on dark · Near-black #1a1a1a on light/cream · warm golds · soft blues · moody contrast

Editing tools: CapCut (reels) · Canva (carousels + grid preview)

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Music rule: Target 5k–100k uses only — not 5M+. Slowed/reverb versions preferred.

Captions: Short · emotional · 0–2 sentences max · hashtags always in the first comment, never the caption

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Step 1: Caption Vault

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Copy-paste ready. Click your theme, grab your caption, go.

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• Post-Grad Pain
• Becoming / Growth
• Letting Go / Healing
• Faith / Identity
• Quote / Wisdom (Saturday)

Step 2 : Content Calendar

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One row per post. This is your single source of truth.

Each post tracks: Hook · Date · Status · Type · Day theme · Audio · Caption · Hashtag set · Views / Likes / Saves / Comments · Notes

Status flow: Idea → Scripted → Filmed → Edited → Posted

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Set up these 4 views in your database:

1. Calendar — see your full month
2. All posts — table with every metric
3. Ideas backlog — filtered to Status = Idea
4. Top performers — filtered to Posted, sorted by Views </aside>

🎵 Step 3 — Music & Fonts Reference