Fall 2024 | FoodTech Club + FoodTech Nation Program

Food Innovation · AgriTech · Sustainability · Public Pitch

Overview

Teffinity is a pioneering food innovation concept aimed at transforming teff cultivation using hydroponic systems. The project was developed as part of the FoodTech Club at Reichman University, and later pitched at the FoodTech Nation National Pitch Night in front of investors and industry leaders.

The mission: address the global demand for nutritious, gluten-free, and sustainable grains through scalable, smart farming solutions.

My Role

• Led research on the gluten-free market and the role of teff in global food security
• Co-developed the business and scaling model: from seed to shelf
• Designed visual storytelling with market data and sustainability messaging
• Delivered a live pitch to investors and FoodTech professionals at the national pitch event
• Represented Reichman University and collaborated with other students in a startup environment

Pitch Night Experience

Teffinity was one of the finalists selected for FoodTech Nation’s National Pitch Night, showcasing food innovation projects from top Israeli universities. I presented our hydroponic teff cultivation solution to a live panel of investors, VCs, and industry experts. The pitch was praised for addressing multiple trends: food security, gluten-free innovation, and sustainability.

Deliverables

• Pitch Deck – Teffinity
• TAM/SAM/SOM Market Sizing