Your Local SEO Superhero

📍 Chester, United Kingdom

Contact Me

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Certifications

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Hello, I’m Matt 👋

I’ve spent the last eight years doing SEO and digital marketing for big brands and high-traffic online businesses.

Now I take what actually works at that level and apply it directly to local SMEs who just want one thing: more enquiries from people in their area.

I make your business easier to find on Google, fix the things that lose you customers, and help you stand out from competitors – especially in busy, competitive local markets.

The goal is simple: help you show up, look trustworthy, and turn online searches into real customers – without agency prices or hiring a full-time marketer.

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Why Local Businesses Lose Customers

One moment made me realise why helping local businesses matters.

I needed a local service – nothing complicated. I searched Google and clicked through to a Facebook page that hadn’t been updated in years.

It had a contact button, a few old pictures and some pricing buried several screens down… but it didn’t feel active or trustworthy.

Because that Facebook page was all I could find, I moved on and went elsewhere.

For me, that’s when it clicked 💡

If their local SEO had been set up properly, I never would've landed on that page.

They would’ve shown up in the top results and map pack, with reviews, photos, opening hours and a link to a proper website – everything I needed to feel confident choosing them.

That’s when I started thinking about how many local businesses must be losing enquiries – and leaving money on the table – not because of their work, but because their online presence doesn’t inspire trust or confidence.

That's the gap I help fix.

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Who I Work With

I specialise in helping small, local, service-based businesses, including:

Electricians & plumbers
Solar & EV charger installers
Builders & trades
Accountants & bookkeepers
Mortgage & financial advisers
Therapists, physios, and local clinics
Roofers, landscapers, garden rooms
Local e-commerce brands & retail stores

If your business relies on people finding you online - I can help.

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What I Do:

Services

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Brands I’ve Worked On

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Work Experience

<aside> <img src="attachment:f8f9e282-6caa-4be0-b558-5ead5bc33533:batlogo.jpeg" alt="attachment:f8f9e282-6caa-4be0-b558-5ead5bc33533:batlogo.jpeg" width="40px" /> Head of SEO (Western Europe) British American Tobacco (2022-2025)

I worked on the digital side of global brands like Vuse and Velo, helping their websites perform better across multiple European markets. My role focused on making sure their sites were fast, clear, user-friendly, and properly set up to attract customers — with large budgets and high expectations.

This is where I learned how to take the strategies big brands rely on and adapt them into simple, practical steps that smaller businesses can use to get more visibility and more enquiries - without the big-agency price tag.

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At Reach, I worked across major UK media brands like The Mirror, Daily Express, and OK! Magazine, helping their websites attract more visitors and drive more revenue.

I learned how to create content that gets found, gets clicked, and converts — the same approach that helps local businesses stand out on Google, look more trustworthy online, and turn website visitors into real enquiries.

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Catena Media (2020-2021)

At Catena Media, I focused on improving websites so more visitors turned into enquiries and customers. Small changes made big differences: clearer pages, better layouts, stronger content, faster load times.

This hands-on, data-driven approach is exactly what I now bring to small businesses - practical improvements that make your website easier to understand, easier to trust, and more likely to turn a visitor into a customer.

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Did You Know?

46% of all Google searches have local intent (Mobal, 2025)

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