Hey there, welcome to Amahra’s Workroom.
A curated portfolio of my work across Web3 marketing, content strategy, events and campaigns.
Think of this as a window into my creative world. You’re seeing just a peek as some pieces are still tucked away or shared only upon request. ✨
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I make things happen. And then I figure out how to make them happen again.
I’m a Marketing & Growth Lead who works with early-stage startups to turn good products into brands people know, trust and actually use.
I live somewhere between strategy and “okay, but who’s doing it?”
I can build the strategy, shape the positioning, map the customer journey, plan the campaign, build the content engine, launch the thing, rally the community, look at the numbers and ask, “So… did it work?”
My work spans growth, product marketing, brand, paid acquisition, community, content, partnerships and activation, with experience across Web3, fintech and emerging technology.
I’ve worked across the full marketing funnel, from awareness and acquisition to activation, retention and community using a mix of paid, organic, referral, influencer and partnership channels to drive growth.
I especially enjoy early-stage environments because there’s usually no 47-page rulebook telling you what to do. There’s a problem, a goal, limited resources and a need to figure it out.
That’s my kind of fun.
I create M.A.G.I.C. — Marketing, Activation, Growth, Impact & Community.
And yes, I like the strategy.
But I like making the strategy work even more.
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Media Buying & Paid Acquisition