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The cases look different on the surface, but I keep coming back to a small set of operating questions: what deserves to be built, what breaks after apparent success, what people can safely rely on, and what evidence should earn the next step.

Use the routes below to start from the question closest to your own problem. The full catalog keeps each work in its original mode and maturity.

19 works · 4 modes · Updated August 2026


Where to start

Start with the question closest to what brought you here. These are reading routes, not exclusive categories.

Build & Scale — What deserves to exist, and what earns the next investment? · Vinamilk · Fandom Cards · FanMe

Operate & Recover — What still has to work after launch, payment, signing, or enforcement? · Shopee · Adobe · Artist / Label Operations

Evidence & Trust — What can people safely rely on when proof or responsibility becomes uncertain? · Diamond-Market Crisis · Diamond Trust Chain · Shopee · Explainable Trust

AI & Human Systems — What should AI be allowed to become inside real decisions and workflows? · AI & Judgment · AI Apprenticeship · Pathway Lens

Jump to a catalog section:


01 · Product & Operating Work

Observed problems translated into product direction, operating architecture, ownership, metrics, stage gates, or execution design.

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Vinamilk — Trusted Nutrition Product-Service Discovery

Product-Service Discovery Research · Developed outside-in research

What trusted nutrition proposition deserves to exist—and can its valued attributes survive delivery, scale, and later governance?

Strategy under uncertainty · Stage-gated investment · Operating blueprint · Capability stewardship

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Creator Platform Operating Model — MFan / fandom-commerce

Outside-in Operating Model · Working Model

How can identity, membership, payment, ticketing, fulfilment, support, settlement, and reporting remain connected across multiple creator surfaces?

Platform operations · Shared-state design · Entitlement and reconciliation · Phased implementation

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Elfie Product Case — Trust-Safe Activation

Product Strategy Work Sample · Developed Work Sample

How can a health product reach first value and retained routine while making role, consent, data quality, and sharing boundaries visible?

Product diagnosis · Activation pathway · Event instrumentation · Experiments and roadmap

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Post-Signing Artist / Label Operations

Operating Model / Role-Understanding Work Sample · Working Model

Why does a signed partnership still require so much invisible coordination to succeed?

Decision rights · Approval and commitment records · Change control · Incident and portfolio operations

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Shopee Account Restrictions — Customer Resolution Under Platform Uncertainty

Evidence-Based Product Operations Case · Developed Work Sample

After a marketplace restricts a customer account, what must remain visible and actionable so the customer can understand, preserve, contest, resolve, or escalate?

Customer-resolution pathway · Evidence coding · Affected-interest recovery · Policy/legal boundaries · Pilot and metrics

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FanMe Controlled Growth Pilot — Building a Repeatable Artist-Launch Operating System

Controlled Growth & Launch Operations Case · Developed Work Sample

Can FanMe use one controlled artist launch to make the fan journey reliable, contain operational risk, and build capability that transfers to the next artist?

Launch readiness · Controlled traffic waves · Rights and commitment controls · Recovery · Scale gates and transfer testing

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