REFER A FRIEND: If this role isn’t for you, but you know someone who might be a fit, send them this link: https://app.notion.com/p/CREATIVE-DIRECTOR-APPLICATION-175K-yr-OTE-39fca52aea8d80bfba35c30dae7c8d59 If we hire them, we’ll pay you $3000. Just make sure they put your name on the form at the end.

https://www.loom.com/share/cdea3a7474994d31a6e54f0bc259f92f

Role Overview

Charlie Morgan is building one of the most recognizable names in coaching and consulting, and the person who steps into this seat will be the one who takes his voice, his ideas, and his personality and turns them into a media presence measured in the millions.

This is not a maintenance job. Imperium Acquisition already has the infrastructure, the client results, and the credibility; what it does not yet have is a Creative Director with the platform instincts, creative range, and leadership ability to turn that into the biggest personal brand in the category. The mandate is direct and unambiguous: grow Instagram and YouTube to 1,000,000 followers each by the end of 2027, and build the strategy, the team, and the creative standard that make that growth stick rather than spike and fade.

Three things separate the right person for this seat from everyone else who will apply for it.

• First, a killer command of every major platform, the kind of instinct that only comes from having actually built something real on Instagram, YouTube, TikTok, LinkedIn, and X, not a general familiarity with them.
• Second, genuine creativity: the ability to think laterally, pitch the idea nobody else in the room would think of, and push content in directions that make people stop scrolling.
• Third, leadership: the judgment to build, hire, and run a bench of creative talent capable of executing at the level this brand demands, so growth never depends on one person doing everything themselves.

This is a leadership seat in every sense of the word. It reports directly to Charlie Morgan, with direct lines into the CEO and COO, and carries the authority to set the creative and brand standard for the entire company, not just the founder's personal channels. For a creative operator who wants real ownership, genuine autonomy, and the chance to build a media brand from the ground floor instead of inheriting someone else's playbook, this is one of the most exciting seats open in the coaching and consulting industry right now.

Responsibilities

The responsibilities below describe what this person actually owns, week in and week out.

Own the 2027 Mandate

• Build the growth plan and own it personally. Set the strategy that takes Instagram and YouTube to 1,000,000 followers each by December 31, 2027, with a clear point of view on what has to be true every quarter to stay on pace.
• Translate the mandate into targets. Break the 2027 goal into quarterly and monthly milestones, and adjust the approach in real time the moment the data says the current path will not get there.
• Report on it directly. Give Charlie Morgan, the CEO, and the COO regular visibility into progress against the mandate, with full accountability for the plan hitting or missing.

Platform Mastery and Multi-Channel Strategy

• Bring real, current fluency across every major platform. Instagram, YouTube, TikTok, LinkedIn, and X each reward different formats, pacing, and audience behavior, and this person should know the difference.
• Build platform-specific playbooks. Instagram and YouTube are the primary growth engines and get the deepest strategy; TikTok, LinkedIn, and X are used deliberately to extend reach, test new formats, and feed the top of the funnel.