◇ Brief

◇ Research Plan

◇ Market Studies

◇ Secondary Research

◇ Competitive Analysis

◇ User Interviews

◇ Affinity Map

◇ Affinity Synthesis

Research, Synthesis, and the Four Findings That Shaped Every Decision


Property Value
📅 Project OmniRisk · Financial Workflow Dashboard
🔖 Phase Discover
🛠️ Method Semi-structured interviews · Market & secondary research · Competitive analysis · Affinity mapping
👥 Participants 4 — across three perspectives on the FX repatriation workflow
📅 Format Remote video · Screen-sharing where useful · 60 minutes per session

Discover at a Glance

The Discover phase answered one central question: What conditions would have to be met for sophisticated, skeptical operators in institutional finance to trust and adopt an AI-augmented workflow tool?

The research combined four streams: market studies, secondary research, competitive analysis, and primary user interviews with four professionals across three perspectives on the workflow. Affinity synthesis across all four interview transcripts produced four convergent findings that shaped every downstream design decision.


The Question

FX repatriation has no single owner. It passes from middle office preparing the data, to the trader executing against rate forecasts, to the systems team maintaining the connections that make any of it work. I interviewed four people across those handoffs to surface one thing: what conditions would have to be met for sophisticated, skeptical operators to trust and adopt an AI-augmented workflow tool?

Four findings shaped every decision that followed.