您好，我是 Emie。 我有 10+ 年科技與消費品牌經驗，過去 5+ 年共同創立並經營 Gixs Ltd.，負責品牌與產品行銷、客戶策略、跨團隊協作與專案營運；帶領最高 10 人團隊、每年推進約 40–60 個商業專案，並將年度營收由約 NT$4M 成長至 NT$10M+。 我長期合作 ASUS、Acer、MSI、Cooler Master 等科技品牌，經驗涵蓋 品牌定位、產品訊息、GTM / launch communication、B2B / B2C 行銷、跨部門協作與 agency / vendor management。

Brand & Product Marketing Lead · Technology · GTM · Integrated Marketing

Emie (Heng-Ming) Lai 賴姮鳴

Co-Founder · Brand & Product Marketing

共同創辦人｜品牌與產品行銷

Brand Strategy · Product Marketing · Integrated Marketing · GTM

品牌策略 · 產品行銷 · 整合行銷 · 上市策略

📧 [email protected] 📍 Taipei, Taiwan 🌐 LinkedIn　｜　📄 Resume

<aside> 💬

中文閱讀方式｜請點擊下方各段左側的「▸」三角形展開中文解說

</aside>

<aside> ↗️

精選案例

01｜ASUS — 產品行銷 · AI PC · Phased Launch 以 ExpertBook B5 / P5 為核心，依產品 KSP、受眾與上市節奏建立訊息優先順序，並整合 COMPUTEX Teaser → Full Launch Film → Extended Assets 的分階段上市溝通。

02｜APOLNUS / VEPHOS — 品牌 0→1 · Multi-SKU · GTM · 跨市場成長 建立 4 個產品／機型的定位、受眾與上市策略，整合募資、KOL、數位廣告及台灣／日本市場；累積 6 次上市／募資、NT$76.35M+、6,751 人次支持，並依 GA4 與 campaign performance 持續優化溝通。

03｜Acer — 多產品線定位 · Product Launch · 跨通路延伸 依 Consumer / AI PC、Predator Gaming 等產品線調整定位與上市溝通；後期每年約 3–5 個完整上市案，並延伸至 Amazon / Best Buy 等通路版本，代表性官方內容達 1.49M+ views。

04｜Cooler Master — B2B Product Marketing · AI Data Center · 技術轉譯 將 Liquid Cooling / CDU、data-center engineering 與系統架構轉化為清楚的 B2B 產品價值，溝通尺度延伸至 300kW CDU、1400kW system scale，並應用於 COMPUTEX / OCP US。

</aside>

EXPERIENCE

Co-Founder @ Gixs Ltd. 吉克斯影像

Brand & Product Marketing · Business Operations

2021–Present | Taipei, Taiwan

Co-founded and scaled a technology-focused brand and marketing business, leading brand positioning, client strategy, product marketing programs, integrated campaigns, cross-functional delivery and external partner management. Studio website ↗

• Business growth — 2.5× revenue growth from approx. NT$4M to NT$10M+, driven by clearer market positioning, technology-sector focus, long-term client development and higher-value brand / product marketing engagements.
• 10-person team at peak — led cross-functional resource planning, role ownership and delivery across multiple concurrent client and campaign workstreams.
• 40–60 commercial projects annually, managing campaign / project prioritization, budget allocation, cross-functional resources, delivery risk and client outcomes across multiple concurrent workstreams.
• 20+ external partners and specialist vendors managed as a flexible agency / vendor network to scale campaign execution, specialist capability and delivery capacity.
• Brand governance in practice — defined positioning, service portfolio, client communication standards and review checkpoints to maintain consistent brand experience across teams, projects and touchpoints.
• Repeat business as proof of brand trust — sustained technology-sector work every year through client repurchase, referrals and scope expansion across departments and programs.
• Demand generation & market visibility — improved discoverability among priority technology-sector audiences through targeted outreach, portfolio positioning and paid search.

SELECTED MARKETING CASE

Brand & Growth Marketing @ APOLNUS / VEPHOS 想像創新

Brand Strategy · GTM · Integrated Marketing · Performance Optimization