Everything a marketing team of 3 or more needs to run their work, remember what happened, and hand it off without losing any of it.
Most marketing teams have a retrieval problem, meaning campaign learnings/ strategies live everywhere (docs, slack, etc)
Once a marketing team has context and it’s structured inside of Notion, AI can read it. This makes every campaign stronger, onboarding new hires easier and creates a system that gets smarter over time.
| # | Piece | Answers the question |
|---|---|---|
| 1 | Team & Skills | Who does what, and what can they actually do? |
| 2 | Marketing Context | What do we sell, to whom, and how do we sound? |
| 3 | Campaigns | What's in flight, who owns it, is it working? |
| 4 | Experiments & Learnings | What have we already tried? |
| 5 | Performance Log | What did each channel do, month over month? |
| 6 | Content Calendar | What's shipping and when? |
| 7 | Playbooks & SOPs | How do we do the thing we do every week? |
| 8 | Prompt & Agent Library | What have we already taught AI to do? |
| 9 | Decisions Log | Why did we do it that way? |
| 10 | Goals | What are we trying to hit, and are we on track? |
| 11 | Skill Library | What can our AI agents actually do, and who owns them? |
| 12 | Tech Stack & Tool Ownership | What tools do we pay for, and who owns each one? |
The structure is the easy part. Teams fail at this because of habits, not schema.
Setup for each person is on the Connect This to Claude page. Takes about two minutes.