But in the process of trying to measure shed, we thought it would simplify things if it could be correlated with standard durability metrics, like pilling and abrasion, and then realized there were stronger pain points in product testing as a whole.
If product fails, people return it. Not meeting quality expectations is one way product fails and another is sizing and fit. Check out how we thought Nuuly could really be a game-changer in quality testing for URBN. And feel free to explore my thoughts on sizing + fit across URBN.