Scenario: Most landing pages are written for conversion but ignore search entirely. They're built to close someone who already clicked an ad, not to actually rank and pull in organic traffic.
This project builds a landing page meant to do both: rank for a real search term, and convert once someone lands on it . Then capture the ones who aren't ready to buy yet through a lead magnet instead of losing them.
Show I can think past "just write good landing page copy" into the full funnel - SEO gets them there, the page converts the ready-to-buy, and the lead magnet catches everyone else.
Strategy: SEO-Optimized Landing Page