** 29**

respondents

** 182**

problem mentioned

3

researchers

** 7**

pain points

** 310**

hours
of research

📍Navigation

Motivation

Methodology

• Why interviewing and qualitative research?
• Principle of anonymity & Avoiding bias
• Why 3 researchers?
• Respondents
• Interview script
• How the results can be used

Contacts

Analysing the results

• How frequency and priority were determined
• Criteria evaluation

Results

• Pain points
• Employee ideas
• What helps to achieve success

🎯  Motivation

Find a product strategy

• Define and adjust product lifecycles
• Formulate new product life cycles
• Evaluate the needs of the target audience
• Create a unique value proposition
• Adjust product positioning
• Plan the launch of new products

📑   Methodology

The results of qualitative studies can form the basis of quantitative studies

• What quantitative measurements will determine the criticality of problems
• What analytics will help track results